The Bloodhound Group helps CEOs, COOs, and CMOs challenged to successfully introduce new products/services or revive mature or declining companies. We understand your brand encompasses a lot more than marketing, product identity or advertising. It’s a financial asset capable of driving superior P&L performance and balance sheet equity. Our business-focused perspective comes from the inside out. The BHG team is made up of seasoned brand experience experts, most of whom have run our own successful businesses. So we know how to develop strategies that connect people emotionally to your brand. Creating a deep level of engagement stimulates desired action that produces a “return on emotion” to your bottom line. We can help you think critically and holistically about your brand and position it for maximum competitive advantage. Our promise is to bring the tireless tenacity of a Bloodhound to developing innovative solutions that work—for your customers, in your market and within your organization. Companies that have entrusted their brands to our process include:  Welch's, Instacart, Rheem Manufacturing, K-Flex USA, Steritech, The Law Offices of James Scott Farrin, Freedom Electric Marine, Sea Legs Pedal Pub, Zep, Inc. Sany USA, PEL, Barton College, Think Tech Advisors, Integrated Products Group, Pathbuilders, Sustainable Oils, United Infusion, Sola, Smartwave Technologies, Red Letter Roofing, Yost Network Solutions, Back In Action Physical Therapy and Coda Intelligence.