African Parks

African Parks is a conservation non-profit that manages 17 national parks in eleven African countries. In 2016 African Parks brought in Brick Factory to rethink its entire digital strategy. Our team helped African Parks grow its social media following and email list, implement a targeted online advertising strategy, and create an aggressive online fundraising campaign.

After the success of our initial engagement, African Parks engaged Brick Factory to redesign its website in early 2017. The goals of the redesign were to improve site usability, effectively tell the story of African Parks work, and to make the site a more effective vehicle for recruiting supporters and donors.