Pearl's Seafood Market & Restaurant

In the spring of 2018, Cerberus launched a completely new brand for Pearl’s Seafood Market and Restaurant in Slidell. Working with artist Tim DiVincenti, our team helped to refine the brand mark and finalize brand standards. The branding effort also included a dynamic SEO-optimized website and online citation management program.

Since taking control of Pearl’s social media channels in February of 2019, Cerberus has helped the Slidell startup increase all website traffic originating from social media by 45%, increasing menu page views by 63%. Cerberus helped grow Pearl’s Facebook audience by 71%, with 9,400 audience interactions over that time period. For a bit more perspective, the industry average reach is between 2% and 6.4%, but Pearl’s Facebook reach hit the 12% mark. For the past four months, Pearl’s Instagram page saw monthly increases well above the 6% mark, typically a measure of strong growth for the medium. The largest recorded monthly increase on our watch was 91%, and the Pearl’s Instagram page saw an increase in total audience of 256%.