FullyRaw

THE CHALLENGE

Kristina Carrillo-Bucaram (‘FullyRaw Kristina’) is the most popular influencer in the raw vegan community, with millions of enthusiastic followers on social media. A vegan member of the CitrusBits team who was already a Kristina follower was fortunate enough to have a chance conversation with Kristina at a local vegan event. One discussion led to another, and CitrusBits was soon hired to bring Kristina’s innovative content and the FullyRaw lifestyle to iOS mobile devices. As the subject matter expert, Kristina would focus on providing the exceptional content for the app, while CitrusBits would create the perfect mobile experience to engage, delight and grow Kristina’s follower base.

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