Zinc Club

Digitrends created a game for Abbott to engage HCPs in learning more about zinc and its importance to the human body and more. Abbott required an impacting campaign to bring awareness about zinc deficiencies and how they affect people in front of everyone.

Abbott is aware that maintaining excellent health is the foundation for enjoying a fulfilling life. Everything they provide is intended to assist you in carrying out that task. That is their dedication to creating game-changing technologies that fuel your body at every stage of life, keep your heart healthy, improve how you feel and move, and deliver you information, new treatments, and medical advancements to manage your health. 

The Problem 

Short height, weakened immune system, and other conditions including respiratory infections, malaria, and diarrheal illnesses are the main health effects of zinc deficiency.

Compared to iron insufficiency, which accounts for around 6% of worldwide DALYs, zinc deficiency has a larger impact on death rates, causing 2.7% of DALYs globally. Since zinc deficiency has a detrimental influence on health and can cause cognitive impairment and reduced job ability, low- and middle-income developing nations are the most affected.

The Solution

Zinc Club is a game created for HCP engagement designed to bring about more awareness regarding zinc and its deficiencies along with treatment and management. In this game, 4 teams participated through a team selection game as well. Once the teams were formed, a total of 3 main rounds were played. Each team has a lifeline option and the team which scored the highest will win.