Fitdog

FitDog is a web-based app and full-service solution for dog-loving Los Angelenos. The adorable app allows users to book anything from a grooming appointment to a beach excursion in one click. The app includes a back-of-house component that makes daily operations run more smoothly for the company’s employees and vendors.

Our Work

Fitdog and Distillery developed a partnership based on Fitdog’s needs and Distillery’s guidance and expertise. Our team made user experience a day-one priority, interviewing various groups of users to better understand their goals and expectations.

Our team turned raw demands into hundreds of wireframes that contemplated all possible user interactions. We researched the competition’s tech and made it a point to outperform them. Our throughline strategy: to provide convenience and functionality while boosting engagement.

Ultimately, the web app included:

• A unique, friendly, and secure payment system
• A quick and painless onboarding process for new clients to ensure better conversion
• Integration of engaging, on-brand gamification that tracks pups’ accomplishments
• A custom-built admin panel that makes Fitdog’s internal team’s day that much easier
• Fast-content loading supported by SPA React Framework, allowing for better UX and engagement

Distillery also helped incorporate the UX and UI from the web-based app into every aspect of the website, including sites for Fitdog Club, Sports and Training.