Social Media Advertising for Skin Care Brand

Bolden is a skincare brand founded by two black women, Ndidi and Chinelo, dedicated to empowering women of color by providing effective and thoughtfully formulated beauty products

Business & Background

Bolden offers a variety of skincare products including cleansers, moisturizers, sunscreens, shea oil, and treatment kits. All products are designed to cater to different skin types and are pH-balanced, dermatologist-approved, and cruelty-free.

KPI

The client reached out to us to achieve a 4x Return on Ad Spend (ROAS) through Meta ads. 

Tasks & Challenges

✔ Running campaigns without following to the funnel strategy.
✔ Facing challenges in effectively reaching the new audience for the Brand.
✔ Campaigns for best-selling products were never made.
✔ Not able to achieve ROAS more than 1.5
✔ Competitors are running good sales and discounts but clients do not want to run offers.

Actions

✔ Conduct in-depth research on the preferences, behaviors, and demographics for targeting black people in the USA.

✔ Thoroughly review the buying cycle of the products and create a campaign to retain customers for specific products.

✔ Strategically plan and design an effective funnel strategy towards boosting ROAS (Return on Ad Spend).

✔ Execute A/B Testing to explore and innovate ad content and offer campaigns.

✔ Analysis of the products that were getting sold best. 

Results

✔ In March’23, we have achieved the milestone by reaching ROAS of 4.17

✔ Remarkably, with a budget of $1719.83, we received 49 purchases, resulting in an extraordinary ROAS of 4.17X.

✔ As the budget increased, we’ve spent more on the Top of the funnel campaigns. This strategic shift has contributed significantly to our overall success.

✔ In the end, we have generated a total revenue of $7,176.81 for the brand.