Vanish

Vanish is one of the power brands for Reckitt Benkiser. Reckitt as an organization is highly innovative and pushes it repertoire of power brands with aggressive marketing.

Fullestop was chosen on their strengths of understanding online customer behavior and understanding of how users react to online branding. We have been working on Vanish for over 30 countries and have managed the brand identity in line with their global communication.