Faction

For the newly-born Silicon Valley startup Faction, it was critical to build a website that could cover three needs:

• illustrate the vision of the driverless future
• boost their brand's exposure
• build the credibility of their business in front of potential customers

The client also needed to develop an MVP for the mobile app. This app would allow users to request and summon a driverless vehicle and drive it once it arrives.

For designing and building a website we opted for Webflow. It let us complete the project within 3 months with one designer-developer.

Next, crafting a compelling brand story. The goal was to showcase product features and communicate the company's mission. Immersive design and highlighted colorful tracks created dynamic storytelling. Scroll-triggered animation based on optimized video files allowed us to keep fast site loading speed. 3D visualization of the objects embodied the effect of the real-life mode. With the help of the mouse, a user can simply follow the vehicle’s journey.

Based on the website design style, we developed the MVP of the “Vehicle on Demand” mobile app. The app was published on Test Flight, which allowed the team to gather initial feedback from early users and plan further steps in its development.