Salesforce Customization for a Retailer

Willing to extend its distribution network and grow its customer base, an organic product retailer turned to Iflexion to build a customized Salesforce solution. With automated brand compliance checkups, supplier onboarding, and invoicing, the entire supply chain management process became much quicker and transparent. Embedded reports enabled the retailer to control every supplier’s sales performance, which helps in establishing the most advantageous partnerships and driving sales up.

To improve customer relationships management, Iflexion helped the retailer to design detailed customer journeys and centralize promotional activities across all marketing channels. To ensure targeted product recommendations, Iflexion configured Salesforce Einstein to put together customers’ purchase history, profile details, and registered preferences.

The project results:

• Improved supplier management with accurate data on supplier performance.
• Personalized sales and targeted recommendations based on pre-analyzed customer data.
• Marketing activities synchronized across all channels.
• Sales increased by 37% in the first post-launch quarter.