Northern Trust iOS App Development

The Northern Trust Corporation, a leading American financial services provider, was looking to develop an iOS-operated CRM application for their marketing and sales.

The application aimed to:

• - To train sales and marketing people. The app provided a library of educational and assessment resources such as video tutorials, guides, quizzes, interviews, and more. 
• - To prospect priority leads. Users could find target accounts and create lead lists. 

Intersog utilized Swift as the primary programming language to develop this kind of iOS application. The app provided the following benefits to the client:

• - educate the sales and marketing teams;
• - personalize content and experiences based on the user responses and in-app interactions;
• - cast a wide net to a broad user base with low cost and high effectiveness.