Kitrum Simplified Tawkify’s Matchmaking Process

Our client, Tawkify, is a unique matchmaking service that offers a personalized alternative to traditional online dating. Tawkify has been working in the market since 2012. Tawkify engages human matchmakers who work to connect compatible individuals. These matchmakers carefully evaluate clients’ preferences and values to identify suitable matches.

Additionally, Tawkify assists in planning dates by suggesting activities and locations based on client’s preferences. Clients also receive ongoing support and guidance from their matchmaker throughout the process. The profiles always remain private, and every match gets a criminal record screening and video screening.

As the microservice architecture can be challenging to improve efficiency, Tawkify requested that Kitrum increase the capacity of its matchmakers and reduce the time from registration to the first date.

Main challenges

• Enhancing the Matchmakers' Capacity 
• Reducing the Time from Registration to the First Date 
• Establishing Testing Performance from Scratch 
• Workflow and Communicational Fitting

To ensure efficient collaboration between both parties, Tawkify and Kitrum engaged several top specialists: the Project Manager and Engineering Manager are on Tawkify’s side, while the AM POC and Client Partner are on Kitrum’s side.

In this project, we follow the classic Agile project management approach, which involves breaking the project into phases and emphasizes continuous collaboration and improvement. We utilized Jira and Confluence for task management.

We developed a roadmap to guide our ongoing project, which includes scheduled releases every two weeks and regular sprint planning. We improved the existing web platform at the first stage, and as of 2024, our main focus is on supporting and fixing bugs in this web solution.

Our teamwork has produced substantial results:

• Boosted user experience and efficiency of the web application;
• Decreased the time from registration to a first date by ~20%;
• Developed flexible solutions can be adapted to the frequent CR from the product stakeholders;
• Set a unified performance monitoring process that can be assigned to any team.

KITRUM is pleased to have contributed to a project that assists people in finding their partners and the love of their lives through a customized approach. We meet regularly to ensure our strategies for ongoing support are aligned. Tawkify also views us as tech partners for potential future projects.