New corporate site of the bank "Vostochny"

Objects

Updating corporate website, improving usability and attracting new clients.

Description

The new user-friendly website has a lot of easy functions. The MST team did analytic, design and front-end. The Vostochny bank did integration and content. The collaboration results in added value for all.
The website got 20% faster. To draw up an online-request is even more convenient now.
According to statistics more than 50% of website visitors are using smartphones or tablets. Therefore, the MST did the new one very adapted for both mobile and desktop versions.
The website menu was redesigned. All key bank products are on the main page now.
It is only through the new navigation system, the site has become even easier and more functional, and the design is open and informative.
«While site updating, we focused on customer’s convenience. The interface has been simplified as much as possible and the number of steps required to find and solve problems of the visitors of the www. vostbank. ru reduced. In addition, we have created new marketing tools that increase the visibility of products interesting to customers», — Alexey Kazakov, the director of the department of digital business commented.

For reference

The Public Joint-stock Company Vostochny Bank (Vostochny, PJSC CB) is one of the largest Russian banks, leading the financial services market in Siberia and the Far East. It was founded in 1991 in the Amur region. It is a credit institution at the Federal level and a member of the Deposit insurance system (DIS).