OpenX

An AdTech pro with a decade of experience, Postindustria developed and modernized mobile SDKs for one of the oldest ad exchanges, serving 1M requests per second across 190 countries. We couldn’t have achieved this without a profound involvement in the product tasks, strategy, and processes - the skills we learned thanks to our extensive expertise in AdTech.

About the Client

OpenX is an ad exchange that connects ad traffic buyers with publishers’ websites, mobile apps, OTT video channels. It leans toward a supply-side platform (SSP), meaning it focuses on relations with premium publishers via its OpenAudience project. A sophisticated product with an exchange engine in the core, OpenX provides different integrations for publishers: mobile SDKs, web and mobile client JS tags, VAST tags, OpenRTB endpoints, prebid, and more. This ad exchange accumulates a lot of supply, which is its main competitive advantage in the niche.