Brand Innovators | Enhanced Event Experiences, Driven by AI

The Challenge: Enhancing Attendee Experiences for 400+ Annual Events​

What if every attendee could build their event experience tailored to their professional roles, work projects, interests, and time availability?

Brand Innovators organizes and hosts over 400 engaging and exciting events and experiences annually. These range from smaller regional conferences to events span several days across multiple locations. Historically, they utilized their website and printed programs for attendees to reference as they planned their event participation. However, as the number of events and attendees grew, this approach became inefficient, and the staff had to spend more time on-site answering questions.

The Brand Innovators team knew it was time to reimagine their event management strategy to ensure attendees maximized their time and engagement and got the most value from these events.

The Vision: Personalized Event Experiences, Driven by AI​

What if every attendee could build their event experience tailored to their professional roles, work projects, interests, and time availability? Shockoe embraced this vision and, working closely with Brand Innovators, set out to develop a mobile app that lets the attendees focus on the content and networking opportunities. While event agendas and speaker and sponsor information were basic requirements, Shockoe’s team impacted the mobile experience by using advanced AI to generate tailored schedules for speakers and conference tracks for the attendees.

The Execution: Rapid and More Intuitive Development​

Shockoe’s team took this opportunity to integrate cutting-edge AI for in-app personalization and streamline and optimize the app development process itself, pushing the limits of speed and efficiency. Using a new development strategy and framework that combines the power of AI with modular components, Shockoe cut the app development process by nearly half while maintaining its high-quality standards.