HP - Print for Help

ABOUT THE PROJECT

Brazil has an alarming rate of missing people, and according to this IPS report, 15 people a day disappear in capital Rio de Janeiro alone. NGO Mães da Sé reports 200,000 people are reported missing in Brazil every year. Mães da Sé shares in the campaign video that it has helped find 4,232 people during its 19 years in operation. The NGO aims to provide assistance to affected families and to mothers in particular who have to cope with missing children.

Award Winning project including 3 Cannes Lions, Print for Help was created by FCB Brazil and proudly produced by Delica Digital creating the films and SOLID building the technology.
 

SOME RESULTS

1. Direct Impact over 1MM HP customers that owned ePrint devices

2. The Platform was responsible for a 43% increase in visits to ePrint devices on HP Online Store

3. 234% increase in ePrint registration on HP Print Center

4. U# 2.1MM in earned media

5. Higher Consumer perception of HP’s as head of technology in printing

6. And what matters the most: Thousands of people connected on a helping network searching for Missing People.