Nepra

Nepra By Neha Goel is an exceptional custom jewellery brand specialising in semi-precious stones. Despite their presence in multi-designer stores globally, Nepra sought a digital partner to build their own sales channel and establish a strong digital brand identity. They required assistance in developing a Shopify ecommerce website, implementing effective marketing strategies, and scaling their brand across various digital platforms. 

Tailwebs collaborated with Nepra to design and launch a visually appealing and user-friendly Shopify ecommerce website. The website showcased the unique custom jewellery collection, featured high-quality product images, and provided seamless navigation and secure transaction capabilities. We optimised the website's user experience by implementing intuitive product categorization, comprehensive product descriptions, and a smooth checkout process. Tailwebs assisted Nepra in setting up an effective marketing funnel. We crafted compelling messaging, identified target audience segments, and developed tailored content and creatives to guide potential customers through the sales journey from awareness to conversion. We audited and enhanced Nepra’s social media presence, by curating visually captivating content, running targeted ad campaigns, and engaging with the audience, we boosted brand awareness, grew the social media following, and drove traffic to the e-commerce website. 

The optimised website design and intuitive user experience led to a 30% increase in average session duration, a 25% decrease in bounce rates, and an improved conversion rate. Customers found it easy to navigate, select products, and complete transactions, resulting in increased sales.