Thanks.io - Direct Marketing Automation Platform

Thanks.io is an eCommerce app that helps businesses transform their direct marketing by sending personalized handwritten postcards, notecards, letters, and gift cards through USPS first class mail. Technology Rivers partnered with the Thanks.io team to build a mobile-based platform that integrates seamlessly with marketing automation tools, making it easy to add a personal touch that drives repeat sales, reviews, and referrals.

Key Work Highlights:

• Delivered a custom MVP that lets users create and customize cards with logos, images, and personalized messaging.

• Designed and developed user experience, product strategy, user research, and full software engineering.

• Integrated Google Maps for recipient search, phone contact syncing, an image editing library for card design, and Stripe for secure payments.

• Built features for notecards, postcards, and gift cards with options to include handwritten text, filters, frames, overlays, QR codes, and saved templates.

• Enabled scheduled sending, coupon discounts, easy payments through PlayStore and App Store, and user feedback surveys.

Key Features:
Personalized card creation, image editing tools, recipient search via map or contacts, design templates, scheduling, secure payments, discounts, and user feedback collection.

Technologies Used:
React Native (Android & iOS), Img.ly Photo Editor SDK, Stripe.

Impact:
Thanks.io empowers businesses to elevate their direct mail marketing by combining the tradition of handwritten cards with modern automation, boosting customer engagement, reviews, and repeat sales.