Stride Gum (Mondelēz International)

For the global relaunch of the Stride Gum brand, Stride delivered the most thrilling 2.5 minutes of live content of the year, when Luke Aikins became the first person to jump 25,000 feet from an airplane with no parachute in an event known as “Heaven Sent.”

Utility teamed up with Stride Gum (Mondelēz International) to design and develop a mobile app game to complement the Heaven Sent event, allowing millions of users to simulate the experience in a gamified, social way.