Case Study: Driving a 13.46x ROAS with a Multi-Channel Paid Ads Strategy

• A comprehensive paid advertising strategy for Glopetra across Google and Amazon, managing over ₹1.3 million in ad spend. The campaign was engineered for maximum profitability, focusing on both high-volume lead generation and direct e-commerce sales.

  • Achieved an exceptional 13.46x ROAS on Google Ads.

  • Generated 11,900+ conversions for high-volume lead flow.

  • Drove a peak 5.09x ROAS on Amazon for e-commerce products.

  • Successfully managed campaigns on Google Search, Display, and Amazon Ads platforms.

Option 2 (Focus on Multi-Platform Expertise)

• Title: Full-Funnel Advertising: From High-Intent Leads on Google to E-commerce Sales on Amazon

• Description: This project showcases expertise in managing the full advertising funnel for the brand Glopetra. We captured high-intent users through Google's powerful search and display networks and converted product-aware customers on the Amazon marketplace, resulting in significant growth for the business.

  • Google Ads: Generated 11,900 leads with an outstanding 13.46x return.

  • Amazon Ads: Drove 420 direct orders with a profitable 2.98x average ROAS.

  • Key Skills: Multi-platform strategy, budget optimization, conversion rate optimization (CRO), and ROAS-focused campaign management.

Option 3 (Bold & Results-Oriented)

• Title: Paid Ads Management: Delivering Exceptional Returns Across Google & Amazon

• Description: A showcase of high-impact paid advertising for Glopetra, delivering measurable success and an outstanding return on investment. The strategy was tailored to unique platform strengths, driving both leads and direct revenue.

  • Highlight: Generated a massive 13.46x ROAS on a ₹1.32M Google Ads budget.

  • E-commerce Success: Secured a 5.09x ROAS on the top-performing Amazon campaign.

  • Proven Results: Successfully delivered 11,900+ conversions and 420 direct sales.