Product strategy, design, and development for Juno

Juno is a platform for NBFCs and retail investors. It offers retail investors an alternate fixed-income investment product with a higher yield. NBFCs, on the other hand, are provided capital on tap. Through Juno, they can raise capital at a significantly lower cost (2-4%) than banks and institutions. Bypassing the banks and institutions allows both NBFCs and retail investors to enjoy a higher yield.

A large part of the Indian household assets is in some form of fixed income products, an estimated 300 billion USD. On the other hand, there are around 8000 active NBFCs with less than 100 crore book size and about 700 large NBFCs. Juno set out to address this gap. Retail investors have an appetite, but NBFCs with a small book size couldn’t raise the capital they needed quickly to lend.

Wednesday worked with Juno as a product strategy, design, and development partner. We worked with the founders to create a go-to-market plan aligned with the business objectives. We then set up a team of designers and developers who understood the business objectives and designed and built workflows to automate user, admin, and NBFC activities.