Marketing Content Generation System Using GPT-3

Overview

Our client decided to take advantage of the latest developments in natural language processing and has come to us with an interesting project aimed at automating the market analysis. Our goal was to develop a system that would determine customer pain points and determine what people like and don’t like about similar products already on the market.

Challenge

The system had to receive a website page describing the product in question as input, determine what the product was, gather the public’s opinion on similar products and determine main advantages and disadvantages according to the customers.

While working on this project, we had to address the following challenges:

• The system had to successfully determine what the product in question is
• We had to determine where the system would go to gather the public’s opinion
• The system had to integrate GPT-3 and produce human-like written content

Solution

First, the system receives a landing page with the product’s description where it collects keywords to determine what the product is and its main features. The system looks for reviews to similar products on Amazon and pulls them out, after which we access GPT-3 via an API to generate a text detailing the main advantages and disadvantages of the rivaling products. This information can then be used as the basis for any marketing content or as marketing content in itself in a form of a script for a promotional video or a social media post.