We Are Social - Custom Software Development

Client: We Are Social Australia
Industry: Creative & Advertising
Solution: Custom Software Development
Platform Name: Iris

Overview

As a fast-growing, social-first creative agency based in Sydney, We Are Social Australia collaborates with a wide network of creators to deliver impactful campaigns for global brands. However, with growth came complexity—managing creator relationships, campaign data, and performance insights across fragmented tools led to inefficiencies and slowed down team operations.

The Challenge

With creator information scattered across spreadsheets, emails, and docs, internal teams faced:

• Fragmented and unreliable data sources

• Time-consuming creator onboarding and tracking

• No centralized history of past collaborations

• Limited scalability for increasing campaign volumes

Our Solution

Closeloop partnered with We Are Social to build Iris, a tailor-made internal platform designed to bring clarity, consistency, and speed to their creative operations.

Key features include:

• Unified Creator Profiles with audience data, platform links, and content highlights

• Centralized Campaign History to retain insights and performance context

• Rate Card Management and billing terms for financial clarity

• Smart Tagging by niche and content type for fast creator discovery

• Collaborative Notes that keep all departments aligned

• Shared Access ensuring all teams work from the same, up-to-date source of truth

The Impact

• 50–70% reduction in time spent on creator-related admin tasks

• End-to-end visibility into creator performance and past engagements

• Accelerated onboarding and better creator-campaign alignment

• A future-proof system built to scale with the agency’s growing network