DeerCast Mobile + Web Development

For DeerCast Mobile + Web Development

About DeerCast Mobile + Web Development

Challenge

Success in pursuing whitetail deer is all about knowing when & where to hunt. Since 1989, Drury Outdoors has been helping hunters using the most advanced algorithm ever created to track whitetail. With a new season approaching, the DeerCast app was due for an update. Mark & Terry Drury had vision for how the integration of key new features could deliver more value to their users. We partnered with the Drury Outdoors team to develop & deliver DeerCast 2.0 in time for the 2022 hunting season, making it the most advanced deer hunting app in the market.

Problems to Solve

Create a map feature supporting topography, elevation, & live doppler radar
Allow users to set multiple waypoints on one interactive map
Integrate a GPS tracker
Update existing codebase

Solution

DeerCast 2.0 was developed using a cross-platform solution that supports mobile & web users; this dually gave us the opportunity to update the existing codebase & overcome obstacles like outdated plug-ins. Due to hunting areas often having poor cell reception, we integrated specific functionality with offline mode in mind such as maps and parcel lines. The new immersive DeerCast map feature delivers the ability to set waypoints, create & manage food plots, measure distances, access parcel data, check the wind, view live doppler radar, & record GPS tracks. All of these features combined create the playbook hunters need to make informed decisions using 13 different weather variables across 13 different phases on an hour-by-hour basis up to 14-days out. DeerCast 2.0 not only delivered all of this functionality to users’ fingertips in time for the hunting season, but it also integrated new subscription tiers that underscore Drury Outdoors’ future revenue goals.

Results