The Ken: Pan Asia's Premier Digital Publication

Overview

Launched in 2016, The Ken is a digital publication that offers subscribers-only business journalism around Business, Healthcare, Crypto, Education, Finance, and more. In addition, the company has expanded to South-East Asia and launched three podcasts: "First Principles", "Cost to Company", and "Daybreak".

Since 2021, SoluteLabs has helped The Ken create and maintain mobile and iPad apps, adding features such as podcasts and newsletters.

Business Challenges

The Ken needed a mobile and iPad app to improve user experience, mainly since over 60% of its users use Apple devices. In addition, the existing Android app was not meeting business needs and negatively impacted user experience.

Result

SoluteLabs developed cross-platform apps from scratch across Android, iPhone, and iPad platforms. As a result, the apps were well-received, with ratings consistently at 4.8 and above.

The user-centric approach ensured easy navigation and fast loading times, improving engagement and retention. In addition, the apps included performance monitoring, multiple session recognition, offline capabilities, and more.

The apps were optimized for the App Store, meeting Apple's strict guidelines for mobile app development, and were featured on the store.