Customer Development testing performed that allowed to double user session time

Goal


To create a new corporate website that would replace an existing one and correspond to the Company's updated positioning to work as an effective tool within the sales chain.
Obstacle


An optimized structure had to be created to provide flexibility in terms of introducing changes.
 

Solution 


At the initial stage, we collected and analyzed information about our clients and how we communicate with them. We tracked the interaction of the target audience with the product and make improvements based on the data obtained. Relevant content was added, the structure was optimized, the page loading speed was increased, and the site acquired a modular structure allowing for more flexibility.