Traffic increased 3,5 times due to promotion solution

Goal
To develop a virtual makeup system to drive awareness for a new product line.

Obstacle
The challenge was to design a viral product that will be able to reach the broadest audience and to increase customer loyalty.

Solution
We developed a virtual makeup system. After uploading a photo, the user chooses some parameters, ‘try on’ different variants of the makeup and get the information on those they liked.