American Red Cross - The world's first blood tracking app

With blood banks at an all-time low and blood donations continuing to drop-off all across the US, The American Red Cross reached out to 3 Sided Cube to develop a solution that would disrupt the donation process and transform the way America gives blood.

Blood Donor is the world’s first ever blood-tracking app! It encourages, engages and motivates potential and existing donors. The platform needed to make the donation process more convenient and the experience more rewarding.

We developed a revolutionary mobile solution that has won several international awards including a Webby for Best Health App. We all had a mini fist pump moment when Blood Donor topped the one million downloads mark. 

It’s an app that has saved lives, changed the industry, but more importantly, helped to bring in over $90 million in revenue for the charity and save thousands of lives. Donors can actually track their blood and see the hospital that it ends up at and when it has arrived. Being able to obtain this level of detail is amazing and can really encourage donors to keep going as they can appreciate the lives it is going to save – providing a reminder that ordinary people do extraordinary things when they give blood.

With over 5 million global downloads and 600,000 donations being used in life-saving operations, it’s no wonder Blood Donor became the #1 Health app in the App Store.

In the 8 years, we have had the privilege of not only working with but building a strong relationship with the American Red Cross.  In that partnership, we have been able to constantly improve upon, and add features to this vital app!

Fast Facts:

• Webby Award Winner 2016
• No.1 Health App in the US
• 5 million+ downloads
• 22.7% increase in appointment show rates
• $90 million in revenue generated
• 1,800,000+ lives saved
• 200k+ appointments booked per month