UNESCO - A platform to help us get the science we need for the ocean we want
For UNESCO - A platform to help us get the science we need for the ocean we want
3 SIDED CUBE
Tech For Good - Global App Development Company
- Industry
Other Industries 
Time & Budget
Undisclosed
About UNESCO - A platform to help us get the science we need for the ocean we want
The United Nations Educational, Scientific and Cultural Organisation (UNESCO) approached 3 Sided Cube with the goal to bring people together, to co-design and co-deliver knowledge for protecting and better managing the ocean.
The main challenge was that they were really great at reaching their existing audience via their website, but there were loads of “ocean stakeholders” that the platform just wasn’t engaging with or reaching at all. The website was confusing and there was no area in particular where everyone could collaborate to bring their scientific knowledge to one place to save our seas. This made getting people actively involved in their “Ocean Decade” challenge to make our oceans more sustainable by 2030 all the more difficult.
They needed something streamlined and simple for their audience to use, and that’s where we come in!
The first part of the solution was creating a drastically simpler information architecture. We broke it down to its component parts, then did a survey from the users. With that survey, we could glean what the user priorities were. We tested within those different user stakeholder groups to see how the priority of information would change depending upon the user type.
With the results from the UAT, we saw clear patterns emerge within the user groups and were confident in restructuring the information architecture in a way that was simple and straightforward for users.
We developed a website whose main purpose is to give people the information to understand what the Ocean Decade challenge is, and encourage users to sign-up to the global stakeholder forum.
Over 4,200 ocean-minded professionals, experts and citizens have now joined the community and are actively working together to perform actions to transform our ocean. Their vision is the science we need for the ocean we want! We were able to really simplify and streamline the amount of information and pages that users were up against on the old platform.
