RSPB - Nature conservation from the comfort of your own garden

RSPB needed a way to take their Giving Nature A Home campaign and reach a younger audience on a completely new platform, giving the charity’s supporters everything they needed to support the cause from the comfort of their own gardens.

The Give Nature a Home app lets the RSPB community customise conservation plans based on the size of their garden, time of year and amount of free-time, meaning that users only take on conservation projects which suit them.

Gamification engages and retains new and existing RSPB supporters, who can earn badges for the different kinds of wildlife they’re helping to protect. Taking part in different quizzes and fact files, as well as completing different conservation activities to earn these badges and show their contribution to achieving RSPB’s cause.

To date, the app has facilitated nearly 4,000 completed projects, 5,000 earned badges and an average session time of 3:00 minutes.