Mister Softee | Real‑Time Ice Cream Truck Locator App & Admin App

Mister Softee—America’s beloved soft‑serve icon since 1956—needed a modern, user‑centric platform to help fans find trucks, explore dynamic menus, and engage with the brand without losing its nostalgic charm. Partnering with Chop Dawg, we kicked off with discovery workshops and agile sprints, wireframing and refining high‑fidelity designs in Figma that blended the classic red‑and‑white palette with playful, intuitive UX.

On the consumer side, we built native iOS and Android apps featuring:

• Real‑Time Truck Locator: Live map tracking, arrival alerts, and parking durations to ensure customers never miss a cone.

• Personalized Menus & Notifications: Region‑specific flavors and seasonal specials, pushed in real time to drive repeat visits.

• Social Engagement & Event Booking: Shareable cone photos, in‑app event requests, and built‑in jingle motifs that brought the Mister Softee experience to life.

• Secure Profiles & Data Encryption: Robust authentication and geolocation safeguards that protected user data and franchise compliance.

Behind the scenes, we delivered an admin dashboard enabling franchisees to update routes, manage menus, launch targeted promotions, and access advanced analytics on user behavior and sales trends—all without writing code. From App Store compliance and security consulting to ASO‑driven launch campaigns, our end‑to‑end support ensured a smooth rollout.

The results speak for themselves:

• 1,000,000+ downloads within three months of launch

• 30% increase in repeat visits via push alerts and personalized offers

• 35% boost in average transaction value driven by data‑backed promotions

• Featured on The Late Show with Stephen Colbert, NBC News, Barstool Sports, and The New York Times

With Chop Dawg’s collaborative process and technical expertise, Mister Softee transformed its timeless jingle into a cutting‑edge digital delight—bringing real‑time ice cream joy to a whole new generation.