Slay by Mari Fitness | Mobile App & Admin Platform

Slay by Mari Fitness amassed over a million social‑media followers through Mari Llewellyn’s motivational fitness content, inspiring women worldwide. Recognizing that fans craved structured programs, personalized tracking, and direct access to supplements, Mari partnered with Chop Dawg to transform Slay into a dynamic mobile platform.

Through weekly design sprints and iterative feedback sessions, we converted Mari’s vibrant brand into intuitive wireframes and high‑fidelity prototypes. In development, we built a scalable React Native app featuring:

• Custom Workout Guides & Video Tutorials: Tiered programs (beginner to advanced) with embedded demos, equipment alternatives, and interactive progress logs.

• Goals & Progress Tracking: Personalized logs for reps, measurements, and achievements, complete with celebratory animations to boost motivation.

• Nutritional Insights & E‑Commerce Integration: Integrated meal‑planning tips, supplement recommendations, and direct purchase links for Bloom Nutrition products.

• Engaging Notifications & Accountability: Tailored push alerts, daily motivational quotes, and personalized reminders aligned with each user’s routine.

On the backend, we delivered an intuitive admin dashboard enabling the Slay team to manage workout content, subscription tiers, and analytics in real time—without writing code. Rigorous testing and App Store compliance ensured a seamless launch under heavy traffic.

The results speak for themselves:

• 15,000+ users registered within 24 hours

• 100% ROI achieved in under 12 hours post‑launch

• 6,000+ five‑star reviews praising the app’s design and motivational features

With Chop Dawg’s end‑to‑end support, Slay surged to the top rankings, solidified community engagement, and delivered measurable business impact.