Blockbuster - Video-On-Demand Platform

Henrik Loop | CTO at Blockbuster, TDC

“We’re very happy with Cleveroad. They seem to work in the way that we do, and we have a close collaboration with them. Every day we talk to the developers and outline what needs to be done."

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Our customer is a Danish company that provides local markets and other Nordic countries with home entertainment solutions, including movie rental services. The services were offered primarily at video rental shops and didn’t allow business scaling. The company wanted to transform the current business model and create a video-on-demand platform to deliver movies and TV series via the Internet on a paid basis. The client chose Cleveroad as an experienced media software development company to jump-start a project with.
 

Project idea

• Develop a streaming service allowing for delivering movie rental services online
• Build a scalable and high-performing streaming solution with cross-platform capabilities in mind
• Create intuitive and fast-loading UI designs that ensure brand excellence and user engagement

Project challenges

• Creation of a video-on-demand platform localized for the Nordic region. Realization of the features enabling viewers to purchase or rent high-quality movies and TV series
• Development of a VOD streaming platform that looks and works great across multiple screens, devices, and platforms. Functionality integration enabling video streaming from mobile devices to TVs
• Designing a responsive on-demand video platform ensuring consistency across devices. Making a high-quality UI design to ensure solid groundwork for wide user adoption and high customer conversion

Results

• A feature-rich VOD streaming solution aligned with the client's business model enables multi-tier revenue streams based on rentals and purchases. Long-term value creation through business digitalization
• A video streaming service with cross-platform capabilities for TV, PC, and mobile devices. It allowed the customer to ensure substantial business growth by providing a comprehensive digital experience for users
• The new UI design concept was approved by the customer and used in the frontend development of the VOD streaming platform. The high-quality user interface that meets the company’s marketing and customer service objectives