Just Play - Social Platform for Connecting Team Sports Players

David Argyle | CEO & Co-Founder of Just Play

"They were responsive, flexible, and proactive when it came to solving problems. We were impressed with Cleveroad’s technical competence and skills in being able to solve problems and execute what we wanted to do at a high level."

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Our customer, an Australian company, set out to bring together everyone who wants to play team or one-off games but cannot find leagues or like-minded people in the location. Our customer wanted to develop two mobile apps for such activities and a joint solution to develop one brand and needed a reliable tech partner who could take over all stages of the project.

Goals set to Cleveroad

• Build a mobile application allowing sports enthusiasts to join one-off games and participate in nearby sports easily
• Create a solution that allows people who love sports activities to engage in group events on the ongoing basis
• Build an interconnected system putting together sports lovers in one digital community of interest

Solutions we've delivered

• Development of the native mobile app in Android and iOS, localized for Australia. Functionality implementation enabling users to find close team games, participate in them, and pay for the service
• Creation of the native mobile platform optimized for iOS and Android. Realization of the features allowing players to search for nearby sports leagues, register for a season, and book places to play
• Preparation for cross-platform app development aiming to deliver a sustainable and accessible digital environment

Results for the Customer

• Well-designed mobile app supporting the business model of gaining revenue (one-off games fees) that allowed a customer to offer ongoing service to users and reach a new audience
• Mobile-based platform aligned with client's business model enables multi-tier revenue streams based on subscriptions and commissions, increases user retention rate, and enlarges the clients’ base
• A holistic system designed by Cleveroad will allow our client to strengthen and develop a brand, join people in one digital environment, enhancing their user experience, and align the value streams