Avery Dennison Color Swatch

Boosting Brand Loyalty with a Frictionless User Experience

Avery Dennison needed an innovative solution to boost brand loyalty and customer satisfaction in a competitive market.
DevelopmentNow converted the company’s physical color swatch books into a mobile app for iOS and Android that allows customers to order color samples directly from the app after carefully comparing selections.  Customers can swipe through collections to view collection colors, then tap to view an individual color that will fill the screen. Customers can also tap to select additional colors to compare choices, or view more information about the single selected color.

Innovation in a Traditional Industry

DevelopmentNow created JSON to serve the Android and iOS apps that the agency created. With this format, Avery Dennison can easily store and update new color collections as they become available. DevelopmentNow also designed a frictionless user experience that helps customers order products in real time.