InsureTech

How do you make insurance interesting, captivating, and educational?

Creative Agency Citizen wanted to create a technology-driven sales tool that could make Whole Life insurance easier for customers to understand. Our goal was to help Citizen execute an augmented reality (AR) “coffee table” experience to bring insurance to life and engage attendees in conversation at the InsureTech Connect 2017 conference.

For this project, Citizen asked us to help them create a marker based AR app which would consist of six cards with different life scenarios. Users who visited the booth could pick up the display iPads from Citizen and select the active persona on the app. Then, the user could hold the iPads over the cards that were set up around the booth. Using the iPad’s camera, the app would scan, move, and interact with the card through augmented 3D visuals.