Imagine Backyard Living

Imagine Backyard Living approached us to become their trusted technology partner to re-organize and improve their website to a solution that not only showcased their store and products but also converted website visitors into buying customers.

The main challenges of this project were to convert IBL's existing legacy site to a modern day responsive design that would render properly on all web and mobile browsers, reorganize the information architecture, extend the site with a product catalog offering of hot tubs carried by the retailer, and integrate a brand new eCommerce solution that would allow IBL sell additional ancillary products online through the website.

The product development initiative would need to be supported by an inbound digital marketing strategy and plan that would drive highly targeted and relevant traffic to the website showcasing the premium IBL brand with its Jacuzzi and Sundance hot tub offerings and provide bottom of the funnel lead conversion opportunities.

The updated website includes a much improved responsive user experience easily view-able on desktop, laptop, tablet and mobile phone devices.

The new browse-able and searchable product catalog makes it easier for online shoppers to easily find and research information on hot tubs prior to going into the store to make a purchase supporting the users natural online shopping journey.

The newly integrated eCommerce framework gives users the ability to purchase additional ancillary products online creating a new revenue stream for the retailer.

The upgrades are supported and aligned with a digital marketing campaign that produced a 40% increase in well targeted website traffic and a 92% cost/conversion reduction.