Loop News 4 - Web

After we designed and developed the first generation Loop News flagship product for Trend Media in 2015, their parent company Digicel Group Ltd. took note of the success and in 2020 fully invested to grow the digital platform to its full potential.

The goal for the project was to upgrade and improve the platform with new features so that Loop News would deliver the kind of news users want, when they want, and how they want it … all in a way that promotes continuous interaction, social engagement, and sharing.

The requirements called for a complete overhaul to support major functional upgrades for the front and backends of the platform.
Infrastructure Migration
Application Architecture Optimization
Artificial Intelligence Based News Feed
New User Management and Notification System
Interactive Drag and Drop Content Placement Editor
New Responsive UI Design

The results of  the project speak for themselves. The all new Loop News platform is changing the way people read and share the news in any one of the 30+ markets in the Caribbean region. Not only does Loop News publish and notify users of breaking stories, its smart enough to only deliver the news they want and read they most while promoting continuous interaction, social engagement, and sharing.