Online Store for a Home Improvement Retailer

Maxidom.rs is a DIY retail startup in Serbia that set out to revolutionize the industry with an omnichannel shopping experience. 

Client’s goal. Maxidom.rs envisioned becoming the first-choice brand for professional craftsmen and home improvement experts. The brand’s key competitive advantage would be in strong online presence, as opposed to its competitors who weren’t focusing on selling online. That was an opportunity for Maxidom.rs, and they needed a reliable IT partner to realize that opportunity. 

Business challenges. We’ve partnered with the Maxidom.rs team and helped them tackle several challenges. First, the website had to be a custom solution so that the company could add new services and features without relying on third parties like Shopify. Second, there was a requirement for a clean and intuitive design to catch the customer’s eye and edge out the competition. Finally, all had to be done under a deadline tied to the offline store opening.

The outcome. As a result, we built an MVP of an e-commerce website for Maxidom.rs, helping them sell their products, attract customers, and provide high-quality services online. In this project, our team was responsible for benchmarking, UX/UI design, backend and frontend development, integration with the ERP and CRM, pre-release testing, and post-release maintenance.

Project features

• Predictive search
• Price calculators
• Clean and intuitive design
• Personalization based on profession
• Integration with ERP and CRM (Salesforce)
• SEO admin panel for promoting products