Super App for a Sporting Goods Retailer

Sportmaster is a major retailer of sporting and outdoor equipment in Eastern Europe. They have been developing their digital ecosystem together with HeyInnovations. As a part of our collaboration, we had to redesign and refine its mobile app to boost its omnichannel sales, improve user experience, and address non-product customer needs. 

In the result, the sales conversions grew by 14% in iOS and 10% in the Android versions. The average ticket increased by 15%, and the App Store and Google Play ratings improved from 4.2 to 4.8.

Project features

1. Super app comprises several custom modules that adapt to different designs and new app integrations.

2. Refreshed visual style with bold typography and signature color palette.

3. New brand illustrations for navigation and empty states.

4. Product cards with editorial photos and 360° item viewing.

5. Separate page with non-product extra services.