Sporting Goods Retailer Website

Sportmaster is the largest sporting goods retail chain in Eastern Europe. Together with HeyInnovations, they have been developing their own digital ecosystem. One of the recent projects that we did for them in this collaboration was the redesign of the Sportmaster website. As a result of our work, the new website saw a 12% higher conversion rate and a 15% increase in average ticket.
 

Project features

1. Pop-up question prompts to learn user preferences and tailor recommendations.

2. Refreshed visual style with adjustable color block design and dynamic typography.

3. Gamified registration form that rewards bonuses for each completed line.

4. Personalized home screen based on user location, interests, and goals.

5. Professional product shots and looks for inspiration.

6. Sectioned catalog for easy navigation and search.