Mattel

Mattel Inc. wanted to venture into the territory of gamification and wanted to create more gamify their product portfolio under its own brand in order to expand their customer base.

Mattel Inc. identified a new customer base who do not have access to their physical product offerings. They wanted to diversify and cater to that market need to expand their customer growth. Additionally, they were struggling to identify ways to monetize their gamified application.

They wanted an attractive and engaging gaming experience in the mobile application to cater to their primary target group, kids. They wanted to ensure the user experience should be intuitive, appealing yet easy-to-navigate enough for kids to be thrilled by it. Additionally, they wanted to monetize their gaming application.