Pabst: Mobile Field Marketing Platform

Worked with PBR to launch a consumer-facing marketing platform that also serves as a tool for Marketing Executives and Field Marketing Representatives to track orders, events and clients.

• Created a loyalty strategy that allows fans to discover and attend sponsored PBR events and bars while earning swag and points through the loyalty program
• Worked with Field Marketing Reps to build an infrastructure that lists their accounts in their city and log details from visits to those accounts
• Collaborated with the CMO and Marketing team to choose which insights were the most valuable and how to record them