Red Bull: Global Photo Booth Platform

Recognizing a global opportunity, Sidebench helped Red Bull marry a custom user experience design with a digitally-focused business strategy to create a photo booth experience that represents Red Bull brands properly all around the world.

• Built a custom desktop admin system to customize photo frames and filters to cater to various Red Bull brands across thousands of events
• Created a backend system to deliver photo collages or looping GIFs to event attendees
• This proprietary technology allows Red Bull to license and sell their technology to other brands and enterprises to create revenue opportunities