TIME

Launching a bold new flagship app for an iconic media brand

Under the new ownership, Salesforce Founder & CEO, Marc Benioff, TIME came to us with the goal of creating something innovative and with “wow factor” in the news space.

They had few preconceived notions of what this would be or what this could look and feel like, but wanted to ensure a wide-cross section of their organization was involved from Day One—everyone from sales to editorial to technology.

After taking them through our Design Sprint & Product Strategy phases, we put design prototypes in front of current & prospective TIME readers. We’re now in full flight development and the result will be a futuristic way of consuming news by taking queues from today’s most popular streaming apps, social media and immersive design.