Upkept by Consumer Reports

80 years of trusted product reviews to help you maintain your home

Upkept by Consumer Reports allows homeowners to manage and track their entire home and in turn know when to make small, medium and large improvements keeping their home running at peak efficiency and saving money in the long run.

Tapping into the hundreds of thousands of product reviews, specifications and experts, Upkept is providing real savings to users, with $100s saved every year thanks to Upkept’s timely schedule logic.

Consumer Reports approached Blue Label Labs with a core idea in need of a product strategy. A design sprint with Blue Label Labs was able to identify the product market fit.

Following the design sprint, Blue Label Labs created the visual identity of Upkept, the full application design and development and post-launch support of the product in market.