Guinness

The most popular and renowned international beverage brand with a 250-year history of producing stout beer was looking for ways to enhance brand loyalty and deepen customer relationships. Therefore, they chose Intellectsoft as a trusted partner to create a marketing communication tool that will enable streamlined marketing data collection to strengthen the relationship of the customers with the brand. For customers, this solution would offer interactive marketing messages to entertain and educate them.

After defining the most engaging mobile strategy for Guinness, Intellectsoft built a multilingual native iOS app localized into 6 languages and containing mini-games and quizzes related to the brand’s history. On top of the entertainment value of this application, it also motivated customers to share their drinking preferences and generate valuable market insight. The solution developed by Intellectsoft boosted brand loyalty and helped the company to improve better personal connections with their customers by collecting and implementing priceless marketing data.