Custom development for Verfacto

The ultimate goal of Verfacto, an advanced customer experience analytics platform, is to make data analytics work for a user — and not the other way round. By offering much more than just charts and graphs, the company helps businesses chart a winning marketing strategy through daily reports, real-time customer profiling, and AI-powered behavior predictions. 

The challenge

Though already successful in its field, Verfacto partnered with us to expand the solution’s functionality and maximize performance. Our major goal was to help the company handle millions of concurrent workflows more seamlessly and with less resources, which was possible thanks to leveraging the Cadence code platform.

Our impact

• Vention’s engineers optimized data processing with the help of HyperLogLog to enable Verfacto to count unique users faster and in real time.
• We also introduced analyzing and aggregating customer-related data so online shops could improve customer segmentation and speed up the system’s response times.
• Our team added reporting functionality based on aggregated data; this empowered Verfacto’s clients to quickly get visibility into what customer groups buy what and when — and adjust their strategic vision accordingly.