Trading solution development for Axiance

Responding to ever-increasing competition in trading, Cyprus-based online broker Axiance (formerly EverFX) launched a major rebrand to enhance its services and value to customers. Increased efficiency and automation was the name of the game — and Salesforce was the replacement CRM of choice.

The challenge

Recommended by Salesforce and our existing client IC Markets, Vention stood out among competing software vendors and was selected to develop a full-fledged CRM solution. Our challenges were to seamlessly migrate 10 years of data from the existing infrastructure to Salesforce, reduce manual errors, improve user retention, and increase customer loyalty.

Our impact

• First, we helped Axiance select the right Salesforce licenses to future-proof their investment. After just one week, Axiance was so impressed that they engaged us for custom client service development.
• Our team integrated multiple APIs into the new system without downtime or data loss. 
• We added new languages to the system, plus 200 different methods to deposit or withdraw money. 
• We also redesigned the client-facing mobile app on both Android and iOS for 24/7, on-the-go insight into assets in real time. 
• Overall, this brand-new omnichannel experience dramatically increased sales.