M-commerce App Development

Client Background- 

Since 1991, our client has grown to become one of the largest sports goods retailers in the Maldives. They've also expanded their reach to Singapore through E-commerce operations. Over the past 30 years, they've developed relationships with more than 18 well-known international brands, covering sports gear, lifestyle products, fashion, water and surf equipment, and fitness gear.

Business Requirements- 

Though our client has an impressive presence in the local market and online, they were missing out on the business opportunities from the sizable segment of consumers who prefer mobile apps for shopping.

Proposed Solution- 

To cover the mobile-driven users and bring something unique to the market, our client came up with the idea to launch a mobile application with features that give users the convenience of shopping and tracking their physical activities and goals from a single platform. Softude helped the client in achieving this goal.

Application Features- 

• Tracking of loyalty points
• Earning points through running and walking activities
• Tracking of consumed and burned calories
• Access to a database of foods and their nutritional information
• Setting and tracking fitness goals

Solution Impact-

• 5X Customer base
• 1500+ app downloads
• 30% increase in monthly sales by targeting mobile-driven consumers
• 25% improvement in conversion
• Higher customer engagement
• Improved customer retention rate with loyalty rewards

Softude developed a mobile application for a leading sports goods retailer, increasing their monthly sales by 30% and conversion rate by 25%.